As Outreach Communications professionals, we’re always on the lookout for new and innovative ways to engage with the public. That’s why we’re sending kudos to The Rapid, Grand Rapid, Michigan’s bus system, for its “There’s More to the Ride” video campaign that...
Public Outreach
Public Involvement in Transportation: Targeted Outreach
Comprehensive public involvement that engages all communities in a project area is the ultimate goal of transportation planners and agencies. Often, however, broad outreach must be accompanied by more targeted strategies to reach specific constituencies. Depending on...
Using cultural proficiency strategies to reach the underserved
Stakeholder identification is a key early step in the outreach planning process. Transportation agencies must make a diligent effort to identify all those affected by a proposed action, including those segments of the population traditionally underserved by...
The critical role of public input in transportation planning
A Public Involvement Plan (PIP) is part of virtually every transportation and infrastructure project. What’s sometimes overlooked, however, is that the PIP serves critical needs that go well beyond ensuring regulatory compliance for a project. In its comprehensive...
For effective public involvement, keep your eye on the goal
Successful stakeholder outreach and engagement is critical to the success of any project, including transportation and infrastructure projects with their broad-based impacts on communities. A critical first step in developing a Public Involvement Plan (PIP) is to set...
When to Hold a Charrette
Issue resolution is an important part of the process for virtually any transportation project. To avoid having an issue or challenge derail or inordinately delay project progress, many planners hold a charette—a meeting focused soley on resolving a specific problem...
Gaining Community Insights
Getting to know the various constituencies within a project area is a critical early step in developing a Public Involvement Plan for a transportation project. One method that can help in this effort is the key person interview, in which agency staff meets with an...
Make Sure Your PIP Performs
A Public Involvement Plan (PIP) for transportation projects is a living document. Agencies need to revisit the plan regularly to ensure it is achieving the desired goals for public outreach and engagement. Some key metrics that can help in making this evaluation: Are...
Identifying Stakeholders Is Just a First Step
To maximize public involvement and help create consensus for transportation projects, planners must make a concerted effort to learn the communication needs and preferences of each stakeholder group or community within the project area and align outreach methods with...
Developing a Public Involvement Plan
Agencies use a comprehensive Public Involvement Plan (PIP) to guide their public outreach efforts for transportation projects. The PIP identifies stakeholders and the methods that will be used to engage and secure their input. A good strategy is to focus outreach...