Federal legislation earmarking $305 billion in transportation funding signed into law by President Obama in December 2015 will help pave the way for the Gateway project—a plan to build new rail tunnels under the Hudson River to create redundancy while the current...
webmaster
What’s Hot and What’s Next in Marketing
Highlights from some of 2015’s hottest marketing strategies and what’s trending for 2016.
Comprehensive Highway Bill Signed
As outreach communications specialists for the transportation industry, the InGroup team was pleased to see President Obama sign into law a $305-billion, five-year highway spending bill. The Fixing America’s Surface Transportation (FAST) Act—the first long-term...
New Jersey Transit Responding to Riders
One of the main challenges facing today’s public mass transit systems is keeping up with the growing demand for efficiency while maintaining low costs. As a response, many transportation agencies have created mobile applications that allow customers to receive...
Bright Idea for Promoting Solar
The move to clean-energy alternatives is gaining momentum, focusing government and private-sector organizations on advancing the deployment of renewable energy sources—and solar is most often the shining star of these efforts. The key to growth in the U.S. solar...
Safety Enhancements for NYC Bikers and Pedestrians
As outreach communications specialists for transportation and infrastructure initiatives, the InGroup team knows that safety and comfort are intermodal concerns for people. When people are moving by any means—bus, train, auto, airplane or by bike or on...
Outreach Aids Environmental Justice in Transportation
Article by Marlene Pissott as it appears in American Infrastructure Magazine: An effective outreach and communication effort is essential to any transportation or infrastructure project but never more so than when Environmental Justice (EJ) communities are within the...
InGroup, Inc., a Leader in Marketing and Outreach Communications, Celebrates 20th Anniversary
InGroup, Inc. (ingroupinc.com), award-winning, strategic marketing, public relations, and outreach communications firm, marks its 20th anniversary this year. Since its inception in 1995, InGroup has grown from a one-person consultancy founded by InGroup President...
Outreach to Women Seen as Key to Growth of Bike-Sharing Services
Bike-sharing services such as Citi Bike in New York City are making inroads in many cities across the U.S. as a convenient, flexible and more affordable mode of transportation. Yet growth of these services is being stilted by their inability thus far to gain wide...
Achieve Consensus For Your Project With Effective Public Outreach
No matter the nature of the initiative, all projects run by agencies and other organizations have one thing in common: They need to build consensus and support among the public and other stakeholders. This calls for an efficient and effective Public Outreach and...
